Difference between revisions of "User:Leonel6679"

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Target Audience<br><br>The particular foundation of effective web marketing is the ‘who. ’ Determining your focus on audience, their needs, wants, stage of knowledge, goals, and so forth is critical to creating a web site that will be effective at either lead generation or e-commerce.<br><br>Message<br><br>Moving directly from who you want to target, is the question of what you want to say to them. Your primary message provides your value proposition in an obvious and compelling way. Your primary message is not just a mission statement, or an executive summary of your proper plan. Your core information is essentially a set of the reasons that people do business with you : written from their perspective.<br><br>Site Structure<br><br>Many websites are little more than on-line brochures. Visitors are free to click between this page and that, reading a little here and a little there. The result is that a site visitor develops very little emotional attachment, and the ‘back button’ is increasingly enticing. Sales people intuitively understand that their message must be delivered in the right collection – A, B, C, then D, which causes E. A website that is carefully structured can attempt same effect, building understanding and buy-in, step by step. On the ending of that ‘presentation’ visitors takes the next step willingly.<br><br>Calls to Action<br><br>Asking a site visitor to take the next step is the ‘call to action’. This is the "contact us", "join our mailing list", or "sign up today" option, which informs the site visitor of the correct next step. Most people are grateful to be guided through the process of evaluating a product or service, so if you tell them that the next step is to sign up for a 30-day trial, many of them will.<br><br>Lead Capture<br><br>Actually capturing contact (and qualification) information from leads is relatively easy with today’s technology. Some simple web scripts and an efficient ‘off the shelf’ business database are all that are expected. Many companies arranged up automated responses, conserving time and energy, and making sure their sales people spend personal time with only the most qualified leads.<br><br>Good Graphic Style<br><br>Unfortunately, many companies spend 90% of their web budget on studio, and only 10% on ‘the other stuff’. Graphic design serves two purposes: 1) to establish credibility, and 2) to entice visitors to read your text. Credibility is established each time a company utilizes effective graphic design and ‘looks big’. On-line it’s hard to tell, but weak graphic design leads people to believe that your company is small. Once credibility is established, visitors will spend some time evaluating your specific message.<br><br>Site Promotion<br><br>Once your site has recently been optimized to maximize conversion rates, using the strategies listed above, site advertising activities should be taken to drive increased traffic on your site. Site promotion runs from listing your website on your business playing cards, through expensive and time consuming Seo strategies to increase your ranking on sites like Google. The area of site promotion can become a minefield to those new to web marketing.<br><br>Possibly the 3 most cost effective strategies to investigate are:<br><br>• Email Marketing<br>• Search engine Marketing<br>• Search Engine Optimisation
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Among the very first choices we make as internet marketers involves the critical choices in designing websites. We each have different opinions and viewpoints of just what our site should look like. A lot more often than not, these judgements are based on personal opinions or choices limited to the web templates of the respective programs utilized for building the site. But there must be more to the than personal preference – with no real basis for the logic and methodology tha should go into making the decisions!<br><br>What about this logic —beyond the appearance – lets also look at the "sales" possible of one design compared to another. Think about it, why do some websites sell better than anothers? Would you require a marketing level to create a website? Does design have much impact on sales?<br><br>You may well not realize this but most of the successful internet marketing businesses already figured out that design, or layout of the web site should be as much of a marketing decision as the ad copy. Exactly why is that?<br><br>Web creative designers (and individuals with software apps) can do some amazing things with graphics and colors. You will also have a lot more professional looking site when an expert applies his or her handiwork. However , it is critically important to know some of the key elements that smart marketers make certain appear (or NOT appear) on highly profitable sites. In the end, having a "pretty" site does you no good if you are not generating traffic or profits from sales. Getting aware of these will allow you (or your selected designer) to keep in mind this balance between marketing and design. Three key elements are color, graphics, and layout.<br><br>COLOR<br><br>Designs with a dramatic color can make compelling choices for setting a mood. But reading on a computer screen needs as much contrast as possible, otherwise the readers will develop vision exhaustion. You do not want to irritate or car tire your visitors by any means or they may leave, so be certain that the key body of your website copy is black writing on a white backdrop – or as near to that ideal as possible.<br><br>Colors also change appearance on different monitors, so what looks cool and calm on a single monitor may be bright and glaring on another. Simple works.<br><br>GRAPHICS<br><br>Striking, bold visuals can be considered a real eye-catcher for visitors. Still, successful internet marketers are quite much unanimous in stating that you should avoid flash graphics as much as possible. Again, they tend to tire visitors eyes or create a distraction from the written copy. Even if they are in the beginning amazed at the work it may subconsciously annoy them. Simplicity is again the best way to go.<br><br>LAYOUT<br>The initial ‘fold’ of your site is similar to opening a tractional paper page. If you remove a letter from an cover that is folded in three, you will clearly view the top ‘fold’ first.<br><br>This fold is what individuals will see without scrolling listed below. It is CRUCIAL that important elements like descriptive head lines, your contact number, publication subscription form etc. all show in the first fold. Do NOT place banners here unless they are the primary factor of your business as you will be giving prime space to other websites and your customer (which you fought hard to get in the very first place) will be gone just like quickly.<br><br>These are just some of the key elements you should be aware of when designing your site. This specific "balance" will greatly increase your sales potential : once you incorporate this into your design conditions. With both design and "sales-ability" used as the foundation for the website in the original design levels you will reap the financial benefits for years and years.

Latest revision as of 10:26, 26 June 2019

Among the very first choices we make as internet marketers involves the critical choices in designing websites. We each have different opinions and viewpoints of just what our site should look like. A lot more often than not, these judgements are based on personal opinions or choices limited to the web templates of the respective programs utilized for building the site. But there must be more to the than personal preference – with no real basis for the logic and methodology tha should go into making the decisions!

What about this logic —beyond the appearance – lets also look at the "sales" possible of one design compared to another. Think about it, why do some websites sell better than anothers? Would you require a marketing level to create a website? Does design have much impact on sales?

You may well not realize this but most of the successful internet marketing businesses already figured out that design, or layout of the web site should be as much of a marketing decision as the ad copy. Exactly why is that?

Web creative designers (and individuals with software apps) can do some amazing things with graphics and colors. You will also have a lot more professional looking site when an expert applies his or her handiwork. However , it is critically important to know some of the key elements that smart marketers make certain appear (or NOT appear) on highly profitable sites. In the end, having a "pretty" site does you no good if you are not generating traffic or profits from sales. Getting aware of these will allow you (or your selected designer) to keep in mind this balance between marketing and design. Three key elements are color, graphics, and layout.

COLOR

Designs with a dramatic color can make compelling choices for setting a mood. But reading on a computer screen needs as much contrast as possible, otherwise the readers will develop vision exhaustion. You do not want to irritate or car tire your visitors by any means or they may leave, so be certain that the key body of your website copy is black writing on a white backdrop – or as near to that ideal as possible.

Colors also change appearance on different monitors, so what looks cool and calm on a single monitor may be bright and glaring on another. Simple works.

GRAPHICS

Striking, bold visuals can be considered a real eye-catcher for visitors. Still, successful internet marketers are quite much unanimous in stating that you should avoid flash graphics as much as possible. Again, they tend to tire visitors eyes or create a distraction from the written copy. Even if they are in the beginning amazed at the work it may subconsciously annoy them. Simplicity is again the best way to go.

LAYOUT
The initial ‘fold’ of your site is similar to opening a tractional paper page. If you remove a letter from an cover that is folded in three, you will clearly view the top ‘fold’ first.

This fold is what individuals will see without scrolling listed below. It is CRUCIAL that important elements like descriptive head lines, your contact number, publication subscription form etc. all show in the first fold. Do NOT place banners here unless they are the primary factor of your business as you will be giving prime space to other websites and your customer (which you fought hard to get in the very first place) will be gone just like quickly.

These are just some of the key elements you should be aware of when designing your site. This specific "balance" will greatly increase your sales potential : once you incorporate this into your design conditions. With both design and "sales-ability" used as the foundation for the website in the original design levels you will reap the financial benefits for years and years.