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Among the very first choices we make as internet marketers involves the critical choices in designing websites. We each have different opinions and viewpoints of just what our site should look like. A lot more often than not, these judgements are based on personal opinions or choices limited to the web templates of the respective programs utilized for building the site. But there must be more to the than personal preference – with no real basis for the logic and methodology tha should go into making the decisions!

What about this logic —beyond the appearance – lets also look at the "sales" possible of one design compared to another. Think about it, why do some websites sell better than anothers? Would you require a marketing level to create a website? Does design have much impact on sales?

You may well not realize this but most of the successful internet marketing businesses already figured out that design, or layout of the web site should be as much of a marketing decision as the ad copy. Exactly why is that?

Web creative designers (and individuals with software apps) can do some amazing things with graphics and colors. You will also have a lot more professional looking site when an expert applies his or her handiwork. However , it is critically important to know some of the key elements that smart marketers make certain appear (or NOT appear) on highly profitable sites. In the end, having a "pretty" site does you no good if you are not generating traffic or profits from sales. Getting aware of these will allow you (or your selected designer) to keep in mind this balance between marketing and design. Three key elements are color, graphics, and layout.


Designs with a dramatic color can make compelling choices for setting a mood. But reading on a computer screen needs as much contrast as possible, otherwise the readers will develop vision exhaustion. You do not want to irritate or car tire your visitors by any means or they may leave, so be certain that the key body of your website copy is black writing on a white backdrop – or as near to that ideal as possible.

Colors also change appearance on different monitors, so what looks cool and calm on a single monitor may be bright and glaring on another. Simple works.


Striking, bold visuals can be considered a real eye-catcher for visitors. Still, successful internet marketers are quite much unanimous in stating that you should avoid flash graphics as much as possible. Again, they tend to tire visitors eyes or create a distraction from the written copy. Even if they are in the beginning amazed at the work it may subconsciously annoy them. Simplicity is again the best way to go.

The initial ‘fold’ of your site is similar to opening a tractional paper page. If you remove a letter from an cover that is folded in three, you will clearly view the top ‘fold’ first.

This fold is what individuals will see without scrolling listed below. It is CRUCIAL that important elements like descriptive head lines, your contact number, publication subscription form etc. all show in the first fold. Do NOT place banners here unless they are the primary factor of your business as you will be giving prime space to other websites and your customer (which you fought hard to get in the very first place) will be gone just like quickly.

These are just some of the key elements you should be aware of when designing your site. This specific "balance" will greatly increase your sales potential : once you incorporate this into your design conditions. With both design and "sales-ability" used as the foundation for the website in the original design levels you will reap the financial benefits for years and years.