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Among the very first selections we make as internet marketers involves the critical choices in designing websites. We each have different opinions and viewpoints of just what our site should look like. A lot more often than not, these judgements are based on personal opinions or options limited to the web templates of the respective programs utilized for building the site. But there should be more to this than personal preference – with no real basis for the logic and methodology tha should go into the decisions!

What about this logic —beyond the appearance – lets also look at the "sales" potential of one design vs another. Think about it, why do some websites sell better than anothers? Do you require a marketing diploma to create a website? Does design have much impact on sales?

You might not realize this but many of the successful internet marketing businesses already figured out that design, or layout of the website should be as much of a marketing decision as the ad copy. Why is that?

Web developers (and people who have software apps) can do some amazing things with graphics and colors. You will also have a lot more professional looking site when an expert applies his or her handiwork. Nevertheless , it is critically important to know some of the key elements that smart marketers make certain appear (or NOT REALLY appear) on highly profitable sites. After all, having a "pretty" site does you no good if you are not generating traffic or profits from sales. Being aware of these will permit you (or your selected designer) to keep in mind this balance between marketing and design. Three key elements are color, graphics, and layout.


Designs with a dramatic color can make compelling selections for setting a mood. But reading on a computer screen needs as much contrast as possible, otherwise the viewer will develop vision exhaustion. You do not want to irritate or car tire your visitors in any way or they may leave, so be certain that the principle body of your website copy is black writing on a white background – or as in close proximity to that ideal as possible.

Colors also change appearance on different monitors, so what looks cool and calm on one monitor may be bright and obvious on another. Simple works.


Striking, bold images can be a real eye-catcher for visitors. Still, successful internet marketers are fairly much unanimous in saying that you should avoid flash graphics as much as possible. Again, they tend to tire guests eyes or create a distraction from the written copy. Even if they are in the beginning thankful for the work it may unconsciously annoy them. Simplicity is again the best way to go.

The initial ‘fold’ of your site is similar to opening a tractional paper page. If you remove a letter from an package that is folded in three, you will certainly view the top ‘fold’ first.

This fold is what individuals will see without scrolling listed below. This is CRUCIAL that important elements like descriptive statements, your contact number, publication subscription form etc. all show in the first fold. Do NOT place banners here unless they are the key factor of your business as you will be giving prime room to other websites and your customer (which you fought hard to get in the very first place) will be gone just like quickly.

These are just some of the top elements you should be aware of when designing your site. This "balance" will greatly increase your sales potential ~ once you incorporate this into your design criteria. With both design and "sales-ability" used as the foundation for the website in the first design phases you will reap the financial benefits for years and years.